QCC logo on a black background that shows a faded view of the bridge scene from the logo, and hockey sticks on each side framing the logo in the colours of the trans pride flag.

Ottawa Pride Hockey

Logo and motion assets for first annual Queer Capital Cup.

Branding icon

BRANDING

Motion icon

MOTION

Illustration icon

ILLUSTRATION

2024-2025 • For the inaugural Queer Capital Cup (QCC), the Ottawa Otters needed a new graphic to promote their tournament. After the logo was chosen, the project grew to include a fully branded social media package and motion assets, to really elevate the online experience leading up to, and during, the tournament weekend.

Client:

Ottawa Pride Hockey

Role:

Graphic Design | Motion Design | Illustration

Favourite Detail:

Seeing the logo on merch during the event. Getting to work for the Otters team was such a delight personally and professionally!

Early iterations of the QCC logo, and new head angles of the existing otter logo image for animating.
High fidelity sketch of logo, hockey stick and pattern tests, and storyboard sketches of logo reveal animation.

Inspiration

High angled view along the Ottawa Rideau Canal near Laurier Avenue Bridge in winter, with bridge shape used in the logo highlighted.

The Otters team wanted a logo that clearly represented Ottawa, but wasn't just generic imagery of the Parliament buildings. When considering alternate options, the iconic Rideau Canal seemed a great option to represent the city, while also making the connection to ice skating. A distant view of the Laurier Avenue Bridge makes up the main shape of the graphic.

Components

Existing Ottawa Pride Hockey logo, pride colour swatches, and existing otter illustration with small hockey players on its stomach.

The Otters have a great logo established, and I used the same colouring in the tournament logo to stay within their established brand style. I reproduced versions of the logo otter and this other existing otter image for my new illustrations and motion pieces.

Samples of Lato font, with hockey player graphic, sticks, and pride flags used as colour inspiration.

The logo uses an altered version of the font Lato, as do the general tournament graphics. The themes present throughout the imagery used are a mixture of Ottawa imagery, pride imagery, hockey imagery, and otters!

Branding beyond the weekend

Two mobile screens being held up, with one showing an older post on the instagram feed and the other showing the same post using the new social template format.

After the success of the tournament weekend, I was approached for additional assets, this time to provide social media templates for the organization so they could establish a more cohesive presence on their instagram page.

Zoomed in phone screen showing three pinned posts with information about Ottawa Pride Hockey on instagram, with a faded background of the accompanying carousel posts.

We worked together to create an array of templates for the team to use with new brand elements that hint at the team jerseys, and make use of some familiar QCC assets as well. With pinned posts and other featured post templates, they can build any post type they need for their feed.

Final Results!

Crewneck sweater, fanny pack bag, medal and sticker with the QCC logo.
Hannah (that's me!) holding up QCC banner, standing on the ice at the Canadian Tire Centre in Ottawa.