A laptop showing the Vitamin Bee homepage sitting on a coffee table, with a teacup, candle and white couch in the background.

Vitamin Bee

E-commerce Site

Web icon


UX/UI icon


Branding icon


As a project in my web development class, I was tasked with designing and building an e-commerce site selling whatever I wished to. I invented a honey business because I was interested in the style of branding I could create to accompany it.


Vitamin Bee Honey


Develop a branded style for the company and site, as well as a pattern library for the client to pull assets from. The designs should retain a whimsical vibe but be easy to navigate for users of various ages.


Vitamin Bee

Vitamin Bee Pattern Library

Vitamin Bee sketches, some wireframes and icons.
Vitamin Bee sketches, showing the header and prototype wireframe.


Welcome banner cars and two iterations of a product card, base and hover states.

When researching the market for websites like this one, I noticed a lot of soft colour palettes and quirky, light-hearted artwork. I decided to emulate these styles by using a mixture of quality photographs and illustrations, which will allow the whimsical elements to feature but also to keep focus on the main attraction, the bees themselves. Also, SO MANY bee puns.


A sample of the fonts Masquarelo and Cronos, as well as the hexcode swatches, 7524 C, 424 C, and Black 6 C.

Masquarelo invokes a homegrown, whimsical vibe to the design, while Cronos provides a solid sans-serif for buttons and basic product descriptions, so the design is clean and functional. The natural, earthy browns imply the colour of honey while complimenting the theme of healthy, holistic products.

The Vitamin Bee sketched icon library.

I thought it would be fun for each product to have an individual icon. As it is a family run business, I knew this goal would be achievable as the scope of products will likely expand slowly, if at all. A store that is producing hundreds or thousands of different products would not be suitable for such a component. It was fun to be able to include it!

Brand Design

Different sizes of the Vitamin Bee logo and favicon.

The Vitamin Bee logo.

The Vitamin Bee logo is simple, meant to clearly depict the product being sold. This hand-drawn bee was originally just a placeholder, but I found that I wasn’t interested in changing it as I built more elements around it. This unconventional method of creating the logo was a surprise, and became the main inspiration for the rest of the site design turning towards this fast draw style.

Final Results!

Four different screen sizes showing various scroll heights of the Vitamin Bee site.
Two bottles and three pieces of soap with the Vitamin Bee branding.
A laptop showing part of a product page, for Honey with Lemon.
A laptop showing Vitamin Bee's 404 page.
Visit the website!