A brick wall that shows three versions of the poster design for Camp Fortune.

Camp Fortune Skiing Campaign

Season Pass Campaign for a Ski Resort

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An advertising campaign to sell Season Passes at the ski resort Camp Fortune in Chelsea, QC. Using humour and brightly coloured illustrations, this campaign is targeted to catch the attention of skiing enthusiasts who might need incentive to make the purchase for a full season.


Camp Fortune


Create a campaign design that will cover various advertising opportunities (print, web) and attract viewers to purchase a Season Pass at Camp Fortune.

Favourite Detail:

Character art style of the ill-fated skiers.

Character design sketches for the Camp Fortune campaign.
Sketches to plan the poster layout for the Camp Fortune campaign.


Screen captures of the Camp Fortune website banner (for the 2020-2021 season) and a Season Pass instagram ad.

Camp Fortune has steady business through advertising to skiiers in the surrounding areas, in particular to Ottawa residents, as their hills are a short drive outside of the city. They run ads to sell Season Passes each year, with a mix of illustrative and photo-based imagery, plus direct messaging on the offer. Using these same techniques while adding an element of humour will encourage further attention and appreciation from viewers.


A sample of the fonts Oswald and Antique Olive, as well as three CMYK swatches, 82 59 62 55, 80 55 56 37, and 46 18 26 0.

Oswald commands attention as a strong sans-serif option, while Antique Olive is a softer counterpoint to provide details. The colour swatches are in use currently by the client so an obvious choice for consistency.

All three illustrations with their more preferable counterpart. Skiing on stairs to a hill, in a tied up chair to a lift, sand to snowman.

Each design features a different character that is attempting to recreate an aspect of the "ski" experience, with either disappointing or potentially dangerous results. For the moving poster additions, the design transitions into the true version of each character's attempt.

Project Update

An earlier version of one of the campaign designs.

When I first tackled this project, I had the idea and slogan I wanted to use, and it felt fun, but something about the product I made didn't completely communicate what I wanted.

The final version of one of the campaign designs.

After reassessing, I was able to strengthen the illustrations and communicate the messaging in a way that gets the point across with less energy from the viewer, while being more visually aligned with previous communications the client had used. I was also able to add a motion element to the poster sizes, to really grab more attention. It came out stronger in the end and I'm pleased I had the chance to catch those issues and rework them.

Final Results!

Sample of a magazine spread that has a page size instance of the Camp Fortune Advertisement.
One of the Camp Fortune ads in a standing poster frame.
All six of the various instances of the Camp Fortune Advertisements, showing the flexibility of the design.